Generate HowTo schema (JSON-LD) for your step by step guides

A HowTo schema generator is a free online tool that turns a step by step guide into HowTo JSON-LD, the structured data that helps Google understand your instructions and can qualify them for rich results. Add the guide name and an optional image, the total time and estimated cost, the supplies and tools needed, and each step with its own text, image and link. Choose extended or minified output and copy clean code ready to paste into any website or WordPress. Everything runs in your browser, free and with no registration.

How to Implement?
HTML: Paste the code anywhere on the matching page.
WordPress: Choose whether to embed the code in a page or a post and enter its ID. The code should be added to the functions.php file of your theme.
Recommended: Minified. Reducing the code removes unnecessary characters such as spaces, tabs and line breaks thus lowering the weight of the code and helping the site load faster.
Supplies
Tools
Steps
Step #1
Step #2
You have to fill all the fields or delete unused ones.
You have to fill all the fields or delete unused ones.

How to generate HowTo schema

  • Enter the guide name, and optionally an image, the total time in minutes and the estimated cost.
  • Add the supplies and tools the reader needs. Drag the handle to reorder any item.
  • Add each step with a short name and clear instructions. You can also add a step image and a link.
  • Choose Extended or Minified, click Copy, then paste the code into your page and validate it with Test with Google.

Where to add the HowTo schema code

  • Any website: paste the JSON-LD script into the HTML of the page that shows the same guide.
  • WordPress: add it to the matching page or post, or output it from your theme for that page ID.
  • Every step in the schema should match a step that is visible on the page, so the markup reflects the real content.

FAQ about the HowTo schema generator

What is HowTo schema?

HowTo schema, or HowTo JSON-LD, is structured data that describes a task and the steps to complete it. It helps Google understand your guide and can make it eligible for a step by step rich result in search.

What can I include in a HowTo?

You can add the guide name and image, the total time, the estimated cost, the supplies and tools needed, and a series of steps. Each step can have its own name, instructions, image and link.

Are supplies, tools and cost required?

No. Only the name and the steps are essential. Supplies, tools, time, cost and images are optional, but adding them makes the markup richer and more useful.

Will this schema work in WordPress?

Yes. Choose the WordPress option, set whether it is a page or a post and enter the ID, then add the generated code through your theme. It also works as plain HTML on any platform.

Is the HowTo schema generator free?

Yes, it is completely free, with no registration and no limit on how many steps or codes you create.